CH.3 - How We Work
Cohesive Vision
Notions purpose is to help owners re-imagine ‘Place’. To look beyond the confines of their immediate commercial or aesthetic reality and the four walls of what ‘is’ and see what could be – Fusing strategy, design, story and collective intelligence to deliver and communicate cohesive & considered places that are revered by the community at large.
Our Process
No single element of a project can be considered in isolation – everything forms part of the greater whole. These four pillars form the foundation of every successful project:
Notion Pillars
Pillar 1
Ideation
CONCEPT CREATION / FEASIBILITY + POSITIONING / PROJECT DESIGN / VALUE PROPOSITION / BRAND STRATEGY
Ideation is the heart of human-centred design thinking. Its ‘going wide and deep’ in terms of empathy, concepts and strategy, and it is only by investing significant time here, that we can be assured of realising a truly cohesive and inspired project vision. To ideate is to embrace an approach that allows many ideas to compete, percolate and evolve, allowing us to arrive, confidently, at the most impactful approach.
Pillar 2
CURATION
ARCHI DRAFTING / CASTING / BRIEFING / TENDERING / CAPITAL RAISING
Notion believes in an unconventional and multidisciplinary approach to deliver exceptional results – where every element must be centralised and consolidated. A curative approach ensures congruence and accountability. It sees us overarching and underpinning the vision – acting as trusted conduit between client and multiple contributors who would otherwise, have no real buy in or understanding of the greater whole. In short, a curated project is a cohesive project. No disconnects.
Pillar 3
PLACE
PROJECT MANAGEMENT / INTERIOR DESIGN + STYLING / PROCUREMENT – CUSTOM AND ONE OFF PIECES / MERCHANDISING
Revered projects have visible integrity sewn in to the very seams of their walls – they’re highly orchestrated and equally inspiring and compelling by design. They’re exceptionally executed, authentic, immersive – they’re places we seek out, talk about, want to be in, stay in, and come back to. Again and again. Because they make us feel good. This is the future of design.
Pillar 4
BRAND
BRAND STRATEGY / NARRATION / VISUAL CONTENT / PR + SOCIAL MEDIA / CHANGE MANAGEMENT / SALES + MARKETING STRATEGY
Inspired projects are built around people and stories that weave in and out like fabric through a quilt; that effortlessly create an authentic connection with their audiences. As custodians of the projects we work on, Notion uses the power of crafted and contextual storytelling to strengthen brands, pay homage to provenance, and capture the essence of place.
The Outcome
PLACE ELEVATION
To lift, expand, increase - aesthetically, commercially, socially.
PLACE ELEVATIONTM is raising all the elements of a successful project - its value, both intrinsic and measurable. Notion delivers impactful expression of place by adopting a deeply considered, highly consultative and hands on approach to property and business development.
We work with people committed to producing exceptional design and social outcomes, that are similarly focused on a growth/return strategy. We help radically transform, reinspire or reposition ‘Place’ for maximum market impact, improved gross realisation and/or return on asset.
We work with people committed to producing exceptional design and social outcomes, that are similarly focused on a growth/return strategy. We help radically transform, reinspire or reposition ‘Place’ for maximum market impact, improved gross realisation and/or return on asset.
Create Your Legacy
We partner with passionate people to create inspired projects – lets get started.